Cashflow is King

Why is Cashflow so Important?

We’ve all heard the phrase ‘Cashflow is King’ in business but why is that true? Whether you are about to start a business, in the early days of running your business or have been at it for years, cashflow management is so important that if done well, you are free to grow, innovate and motivate.

Cashflow management done poorly can impede growth, tie up your mental creativity and even stop your business from operating.

Practical Ways You can Improve Cashflow Today

Click on each of these to expand and find out how you can improve cashflow for your business

Perhaps the most obvious action is to reduce your debtor days and collect your outstanding invoices.

This is important because long debtor days = poor cashflow. Every wondered why big business take so long to pay their bills but are the first to ask for payment? They have discovered the secret to improving cashflow. 

Believe it or not, many small business owners feel bad asking for payment, so they rely on their customers to ‘do the right thing’. This happens occasionally, but in most situations, the business owner takes a hit to cashflow.

Set up a regular and systematic plan for invoice reminders and stick to it

You may choose to set up automatic invoice reminders in your software system. These can be done in Xero. Your client will receive a new email each number of days overdue and you can customise each email. Eg. 7 days overdue may be a reminder, 21 days overdue may be a stern request, 35 days overdue may be a demand etc.

If you don’t use software reminders, engage someone (preferably other than the salesman or business owner) to email and call your overdue customers. The contact needs to be regular and systematic.

Ad hoc calls, and contact from the business owner asking for payment look unprofessional and usually result in late payment. 

Think about your own suppliers. Which ones do you ensure you pay on-time every time? Is it the one that has the nice business owner that never calls or is it the one that will contact you 2 days after payment is due? No one likes to be called for payment and to avoid this, your customers will not only appreciate your professionalism, they will pay you faster.

Send monthly customer statements

It is important the customer knows you are professional and sending a statement each month in the first week of the month reminds them of the total amount they owe. Many big businesses will only pay on statement so don’t forget to email them out. Again, regularity is key

Negotiate better payment terms

Be a pre-emptive negotiator by always paying your accounts on time. It’s sets up a professional image and culture in the workplace.

If you have customers on long payment terms, they may tell you that all their suppliers are on 90 day terms. Rest assured, this is not true. Find out how you can negotiate better terms and sometimes the best way to find out is by simply asking. Speak to the decision maker and remind them of your great service, product and desire to keep them at the top of your supply chain. 

You may need to do this more than once to get the point across. 

If you have customers on long payment terms that won’t budge, avoid over-exposure to them and try to replace their income as soon as possible. Contact them regularly if their payment is overdue.

Merchant services are a must these days for almost every business. The days of expensive eftpos machines being the only answer are over. If you haven’t noticed, there are a plethora of options now for businesses:

Take Credit card payment linked to your invoices

Seen those invoices where there is a link to pay now? You can do this within your accounting software by linking up to a payment gateway service. These are fantastic. They allow the customer to decide which method of payment they will choose, and accept the corresponding fee. Some great products to look into are IntegraPay, Pinch, Stripe, Square, Paypal and eWay. Get in touch if you want more info on these. 

Basically, you can use some of these products to allow your customer to setup regular direct debit payments from a bank account or credit card, pay a one-off invoice into your bank account or use their credit card or bpay or even take payment in person with a Square or Paypal reader. 

Square and Paypal readers are great for tradies as you can link them up to your bank account and take a payment in person with someone as they tap their card. You can connect these to your mobile phone. So easy

All merchant services settle into your nominated business account and the fees are very low. If you have the right setup, you can do this with no fees to you and have them all pass on to the customer. 

You may wonder what this has to do with cashflow but it has a lot to do with how you manage cashflow. 

Too many business owners don’t appreciate the correct setup of business bank accounts and have too many. You don’t need an account for tax, one for GST, one for savings, one for this customer, one for that. Too many bank accounts cause more work and confusion. Bank accounts don’t have reporting transparency so instead of using bank accounts as reporting buckets, use tracking or income categories in your Profit and Loss and minimise the number of accounts.

Correct Number of Bank Accounts

We recommend a minimum of 2 and maximum of 3 bank accounts.

  • The first one is transactional for all business transactions. 
  • The second is a payables account and is designed to set aside regular amounts for GST, Super and PAYG (and also tax if you are able)
  • The third is usually a credit card

For more information on how to setup correct bank accounts for cashflow see How to set up your Bank Accounts

Try to avoid the error of setting aside 10% of all your sales to the payables account. This is not accurate and can be grossly over or understated leading to cashflow confusion and problems. Talk to your bookkeeper about how to get the correct amount to set aside each fortnight or month.

We provide this to all our up to date clients regularly to help them with cashflow management


Small Business Insights for September 2019 in Australia – Xero

The statistics above represent data collected by Xero for Australian businesses in the month of Septermber 2019. How does your business compare?